Start from the product category, then bind the choice to workflow, operator, pattern, aha, and decision tradeoff before choosing a vendor.
The mistake to avoid: renewal regret.
The later pain is rarely the entry plan; it is seats, exports, credits, add-ons, projects, and renewal leverage.
A tool can win the feature list and still fail when ownership, delegation, and review loops do not match the team.
Reusable output and review load matter more than generation speed.